Williams Sonoma Inc. (WSM) stock — is it a good business?

Williams Sonoma Inc. (WSM) stock — is it a good business? — InspectStocks

How it makes money

Pottery Barn home furnishings39%
West Elm home furnishings and décor26%
Williams Sonoma kitchen and home products14%
Pottery Barn Kids and Teen furnishings14%

Shares of revenue are estimates for 26 weeks ended August 2, 2026, not figures from a filing.

Competes with

What it sells6

Williams Sonoma
Cookware, kitchen tools, small appliances, knives, tableware, food and cookbooks.
Pottery Barn
Furniture, bedding, lighting, rugs, table items and decorative accessories for the home.
West Elm
Modern furniture and home décor, including goods made by craftspeople around the world.

Show 3 more

Pottery Barn Kids and Pottery Barn Teen
Furniture and décor for children’s rooms, teen bedrooms and dorm rooms.
Rejuvenation
Lighting, hardware, furniture and home décor, including made-to-order lighting and hardware.
Mark and Graham
Personalized home, travel, pet and children’s items, including monogrammed gifts.

Who buys it5

Households buying furniture, kitchenware and décor through stores, websites and catalogs.
Interior designers and trade customers buying furnishings for homes and client projects.
Hotels, offices and other commercial customers buying products and furnishing services through the business-to-business team.

Show 2 more

Companies buying gifts for employees, customers or events.
Franchisees operating stores and websites under the company’s brands.

What it stands on, and what could break it

What the business leans on

1Merchandise sourcing depends substantially on foreign manufacturers: 81% of merchandise purchases were sourced abroad (fiscal 2025, high); China accounted for 19%, Vietnam 16% and India 15% (each fiscal 2025, high).
2Sales depend on customers continuing to spend on home furnishings and kitchen products, and on the company anticipating changes in home décor preferences.
3The business depends on coordinating inventory, online orders, stores and deliveries so merchandise reaches customers on time and in good condition.

What could go wrong

1If consumers spend less on home furnishings and kitchen products, or preferences shift away from its designs, demand and sales could fall.
2Tariffs, supplier disruptions or suppliers failing to meet quality standards could raise costs, delay merchandise or lead to product recalls; much of the merchandise is sourced abroad.
3Problems managing inventory, online orders, store fulfillment or deliveries could leave products unavailable or result in late, damaged or incorrect orders.

Full financial statements →

About Williams Sonoma Inc.

The company sells home furnishings and kitchen products under brands including Pottery Barn, West Elm and Williams Sonoma. Customers can shop online, in stores, through catalogs and through the company’s business-to-business sales team. Its products include goods designed in-house and items sourced from suppliers; it also makes some upholstered furniture and lighting at its own facilities.

Head office: San Francisco, California
Founded: 1956 (business origin, high confidence; incorporated in 1973, high confidence)
Employees: Approximately 19,800 (February 1, 2026, high)
Listed on: NYSE
Financial year ends: The Sunday closest to January 31

Built from Williams Sonoma Inc.’s own filings with the U.S. Securities and Exchange Commission (SEC). Figures are as reported, with per-share history restated onto today’s share basis. This describes a business — it is not investment advice and not a recommendation to buy or sell anything.

Keep exploring

The themes Williams Sonoma is part of, the highest-graded companies in its industry, and the companies in its sector whose grade rose recently.

The theme it is part of

Highest-graded in Specialty Retail

Graded A or B and worth $2B or more: A first, then the largest.

All 43 graded companies in its industry

Grade rose recently in Consumer Discretionary

Rose to A or B on a filing in the last 90 days, worth $2B or more: largest first.

All grade rises