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The themes Five Below is part of, the highest-graded companies in its industry, and the companies in its sector whose grade rose recently.
Highest-graded in Specialty Retail
Graded A or B and worth $2B or more: A first, then the largest.
ULTAUlta Beauty, Inc.$27.8BA
MUSAMurphy USA Inc.$9.7BA
WSMWilliams-Sonoma, Inc.$29.5BB+
CASYCasey’s General Stores, Inc.$26.1BB
MNSOMINISO Group Holding Limited$3.4BB
Grade rose recently in Consumer Discretionary
Rose to A or B on a filing in the last 90 days, worth $2B or more: largest first.
TMToyota Motor Corp.Aug 4, 2026BAGraded B, now A
RCLRoyal Caribbean Cruises Ltd.Oct 27, 2026FBGraded F, now B
AZOAutoZone, Inc.Oct 26, 2026CBGraded C, now B
SWSmurfit Westrock plcOct 28, 2026CBGraded C, now B
HSAIHesai GroupNov 10, 2026CBGraded C, now B
How it makes money
- Toys, games, sports, technology and craft merchandise48%
- Clothing, beauty, accessories and home goods27%
- Party goods, candy, snacks, drinks and seasonal merchandise24%
Shares of revenue are estimates for quarter ended April 30, 2026, medium confidence, not figures from a filing.
Competes with
What it sells6
Candy, snacks and drinks
Classic and novelty candy, snack foods, gum, seasonal sweets and chilled drinks.
Clothing, beauty and accessories
Apparel, socks, jewelry, hair accessories, personal care items, skincare, fragrance and cosmetics.
Party and seasonal goods
Party decorations, greeting cards, gag gifts and merchandise for holidays and other occasions.
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Home décor and storage
Items such as lamps, blankets, pillows, candles, posters, novelty décor and storage products.
Arts, crafts and school supplies
Craft kits and supplies such as markers, paint, beads, stickers and school supplies.
Toys, games, sports and technology accessories
Toys, board games, puzzles, sports and fitness items, phone accessories, headphones and speakers.
Who buys it3
- Children and teens who shop for toys, snacks, accessories and other personal items, sometimes using their own money.
- Parents and other adults buying products for children, family use, parties or seasonal occasions.
- Other value-conscious shoppers buying low-priced everyday goods, gifts and household items.
What it stands on, and what could break it
What the business leans on
- 1Merchandise availability and cost depend on a broad network of vendors; the company generally has no long-term supply agreements or exclusive vendor arrangements.
- 2A portion of the merchandise is manufactured outside the United States, leaving product costs and availability exposed to import tariffs and changes in global shipping.
- 3Store sales depend in part on customer traffic to shopping centers and on the presence of anchor and other destination retailers nearby.
- 4Store operations rely on leased retail space and on distribution centers and transportation networks to move merchandise to stores and online customers.
What could go wrong
- 1Import tariffs, inflation and freight costs can raise merchandise costs. Price increases may reduce unit sales or make shoppers view the stores as less affordable.
- 2If the company cannot find appealing merchandise at profitable costs, or merchandise arrives late because of supplier, shipping or distribution disruptions, stores may miss sales or incur higher costs.
- 3Lower shopping-center traffic, the loss of nearby destination retailers, severe weather or problems during the holiday season could reduce sales; store growth also depends on securing suitable locations and operating new stores.
About Five Below, Inc.
Five Below is a U.S. retailer whose stores carry changing selections of toys, games, candy, clothing, beauty items, home décor and other everyday goods. It sells through its stores, website and mobile app, with options for home delivery and in-store pickup. Customers can also order merchandise through third-party delivery services.
- Head office
- Philadelphia, Pennsylvania
- Founded
- January 2002 (incorporation, high confidence)
- Employees
- Approximately 24,600 (January 31, 2026, medium confidence)
- Listed on
- NASDAQ
- Financial year ends
- Saturday closest to January 31
Built from Five Below, Inc.’s own filings with the U.S. Securities and Exchange Commission (SEC). Figures are as reported, with per-share history restated onto today’s share basis. This describes a business — it is not investment advice and not a recommendation to buy or sell anything.
