AppLovin Corporation

APP · Nasdaq · ·

Compare

$404.58+2.3%Nov 11 close

Figures through September 30, 2026, from the 10-Q filed November 4, 2026

1W: +3.4%
1M: +48.6%

AppLovin Corporation (APP) stock — is it a good business? — InspectStocks

AppLovin Corporation

APP · Nasdaq · ·

Compare

$404.58+2.3%Nov 11 close

Figures through September 30, 2026, from the 10-Q filed November 4, 2026

1W: +3.4%
1M: +48.6%

Just reported

Q3 2026 results

From AppLovin's results release of November 4, 2026; its quarterly report has since been filed.

Revenue
Actual
$2.18B
+55% y/y
+14% q/q
Guided
—
No guide given
EPS, GAAP
Actual
$4.30
+76% y/y
+14% q/q
Guided
—
No guide given
Operating income, GAAP
Actual
$1.71B
+58% y/y
+14% q/q
Guided
—
No guide given

Set against the company's own guidance and the same quarter a year earlier, not analysts' estimates, which we do not hold. Adjusted figures are the company's own non-GAAP measures, as stated in the release.

How it makes money

AppLovin Ads Manager advertising campaigns

Competes with

What it sells6

AppLovin Ads Manager
Software that helps advertisers run and automatically adjust campaigns to find app and website users who meet their return goals.
MAX
A tool for app publishers that runs real-time auctions among advertisers for space in their apps, helping publishers sell each ad placement.
Adjust
Software that measures where app users came from, tracks marketing results, and helps identify advertising fraud.

Show 3 more

Wurl
A service for streaming-video companies that distributes their content and helps them sell advertising and grow their audiences.
AdPool
Wurl’s service that connects connected-TV advertising space with advertisers.
Global FAST Pass
Wurl’s service for launching free, ad-supported streaming television channels and distributing them.

Who buys it5

Mobile game developers and other app advertisers pay to find new users and grow app use through advertising campaigns.
Web-based advertisers, including e-commerce businesses, pay to reach potential customers; the company has focused on mid-sized advertisers as it builds this business.
App publishers use MAX to sell advertising space in their apps and pay based on winning auction spend.

Show 2 more

Marketing teams use Adjust to measure app advertising and attribution, primarily paying an annual subscription fee.
Streaming-video content companies and streamers use Wurl to distribute content and earn advertising revenue, generally through usage-based fees or a cost-per-thousand-impressions model.

What it stands on, and what could break it

What the business leans on

1The advertising business depends on mobile app stores, including Apple’s App Store and Google Play, for app distribution and on the data those platforms make available for ad targeting.
2AppLovin Ads revenue depends on advertisers continuing to spend and on its systems meeting their campaign return goals; the company relies on existing clients for a significant portion of revenue and generally does not have long-term client agreements.
3The services depend on software and hardware infrastructure, including third-party cloud computing services, to run advertising auctions and recommendation systems.

What could go wrong

1Changes to privacy rules or to Apple App Store and Google Play policies could limit the data available for ad targeting or change how app advertising works, affecting campaign results.
2If AppLovin’s recommendation models fail to improve, contain errors, or cannot keep up with changes in advertising technology, advertisers may reduce their spending; outages or security incidents could also disrupt the services or expose client data.
3Revenue is concentrated in mobile app advertising and depends on clients continuing to spend amid competition from companies such as Meta, Google, Amazon, and Unity; losing clients or seeing them cut budgets could reduce revenue.

Full financial statements →

About AppLovin Corporation

AppLovin’s advertising software uses artificial intelligence (AI) to help advertisers find people likely to download or use their apps and websites. Advertisers set campaign goals, and AppLovin charges them based on those goals, paying part of the revenue to publishers whose apps show the ads. It also sells tools for app ad auctions, marketing measurement, and advertising on connected televisions (TVs).

Head office: Palo Alto, California
Founded: July 2011 (high confidence)
Employees: 898 (December 31, 2025, high)
Listed on: Nasdaq
Financial year ends: December 31

Built from AppLovin Corporation’s own filings with the U.S. Securities and Exchange Commission (SEC). Figures are as reported, with per-share history restated onto today’s share basis. This describes a business — it is not investment advice and not a recommendation to buy or sell anything.

Just reported

Q3 2026 results

From AppLovin's results release of November 4, 2026; its quarterly report has since been filed.

Revenue
Actual
$2.18B
+55% y/y
+14% q/q
Guided
—
No guide given
EPS, GAAP
Actual
$4.30
+76% y/y
+14% q/q
Guided
—
No guide given
Operating income, GAAP
Actual
$1.71B
+58% y/y
+14% q/q
Guided
—
No guide given

Keep exploring

The themes AppLovin is part of, the highest-graded companies in its industry, and the companies in its sector whose grade rose recently.

The theme it is part of

Highest-graded in Advertising Agencies

Graded A or B and worth $2B or more: A first, then the largest.

Grade rose recently in Communication Services

Rose to A or B on a filing in the last 90 days, worth $2B or more: largest first.

How it makes money

AppLovin Ads Manager advertising campaigns

Competes with

What it sells6

AppLovin Ads Manager
Software that helps advertisers run and automatically adjust campaigns to find app and website users who meet their return goals.
MAX
A tool for app publishers that runs real-time auctions among advertisers for space in their apps, helping publishers sell each ad placement.
Adjust
Software that measures where app users came from, tracks marketing results, and helps identify advertising fraud.

Show 3 more

Wurl
A service for streaming-video companies that distributes their content and helps them sell advertising and grow their audiences.
AdPool
Wurl’s service that connects connected-TV advertising space with advertisers.
Global FAST Pass
Wurl’s service for launching free, ad-supported streaming television channels and distributing them.

Who buys it5

Mobile game developers and other app advertisers pay to find new users and grow app use through advertising campaigns.
Web-based advertisers, including e-commerce businesses, pay to reach potential customers; the company has focused on mid-sized advertisers as it builds this business.
App publishers use MAX to sell advertising space in their apps and pay based on winning auction spend.

Show 2 more

Marketing teams use Adjust to measure app advertising and attribution, primarily paying an annual subscription fee.
Streaming-video content companies and streamers use Wurl to distribute content and earn advertising revenue, generally through usage-based fees or a cost-per-thousand-impressions model.

What it stands on, and what could break it

What the business leans on

1The advertising business depends on mobile app stores, including Apple’s App Store and Google Play, for app distribution and on the data those platforms make available for ad targeting.
2AppLovin Ads revenue depends on advertisers continuing to spend and on its systems meeting their campaign return goals; the company relies on existing clients for a significant portion of revenue and generally does not have long-term client agreements.
3The services depend on software and hardware infrastructure, including third-party cloud computing services, to run advertising auctions and recommendation systems.

What could go wrong

1Changes to privacy rules or to Apple App Store and Google Play policies could limit the data available for ad targeting or change how app advertising works, affecting campaign results.
2If AppLovin’s recommendation models fail to improve, contain errors, or cannot keep up with changes in advertising technology, advertisers may reduce their spending; outages or security incidents could also disrupt the services or expose client data.
3Revenue is concentrated in mobile app advertising and depends on clients continuing to spend amid competition from companies such as Meta, Google, Amazon, and Unity; losing clients or seeing them cut budgets could reduce revenue.

Full financial statements →

About AppLovin Corporation

Head office: Palo Alto, California
Founded: July 2011 (high confidence)
Employees: 898 (December 31, 2025, high)
Listed on: Nasdaq
Financial year ends: December 31

AppLovin Corporation

AppLovin Corporation

Q3 2026 results

Revenue

EPS, GAAP

Operating income, GAAP

How it makes money

Competes with

What it sells6

Who buys it5

What it stands on, and what could break it

What the business leans on

What could go wrong

About AppLovin Corporation

Q3 2026 results

Revenue

EPS, GAAP

Operating income, GAAP

Keep exploring

The theme it is part of

Highest-graded in Advertising Agencies

Grade rose recently in Communication Services

How it makes money

Competes with

What it sells6

Who buys it5

What it stands on, and what could break it

What the business leans on

What could go wrong

About AppLovin Corporation

Keep exploring

The theme it is part of

Highest-graded in Advertising Agencies

Grade rose recently in Communication Services

Digital advertising

Earnings & book value — 5 of 5

Business trend

Share price and grade over time