Meta Platforms, Inc. (META) stock — is it a good business?

Meta Platforms, Inc. (META) stock — is it a good business? — InspectStocks

How it makes money

Advertising on Family of Apps services98%
Reality Labs products and services1%

Shares of revenue are estimates for quarter ended June 30, 2026, not figures from a filing.

Competes with

What it sells6

Facebook
A social networking app where people share posts and videos, join groups, use Marketplace, and connect with friends and communities.
Instagram
An app for sharing and viewing photos and videos, messaging, following creators, and discovering businesses.
WhatsApp
A messaging app for private conversations and calls between people and businesses, with features for business messaging and broadcasts.

Show 3 more

Meta AI
An artificial intelligence assistant available in Meta's apps, as a standalone app, on its glasses, and on the web.
Meta Quest
Virtual reality headsets, with related software and content available through the Meta Horizon Store.
Ray-Ban Meta and Oakley Meta glasses
Glasses with Meta AI and hands-free features, including voice interaction.

Who buys it3

Marketers and businesses buy ads, mostly through Meta's self-service tools; some work through advertising agencies or resellers.
Businesses pay for WhatsApp messaging and some subscriptions, and use Meta's apps to communicate with customers.
Consumers buy Meta Quest headsets, artificial intelligence glasses, and related software and content through Meta and third-party sales channels.

What it stands on, and what could break it

What the business leans on

1Most revenue comes from advertising, so Meta depends on marketers continuing to spend on its apps.
2Ad targeting and measurement depend partly on data signals and services controlled by other companies, including mobile operating systems and web browsers.
3Meta relies on data centers, servers, network capacity, electricity, and third-party cloud services to run its apps and artificial intelligence work.
4Meta's consumer hardware depends on outside manufacturing and suppliers for components and production.

What could go wrong

1Because advertising generates nearly all revenue, lower marketer spending or limits on the data used to target and measure ads could reduce revenue.
2If people use Meta's apps less, or competitors draw away users and engagement, Meta may have fewer opportunities to show ads and attract marketers.
3Privacy, youth-safety, and content rules, along with government investigations and lawsuits, could require product or business changes, impose costs, or restrict services.

Full financial statements →

About Meta Platforms, Inc.

Meta owns Facebook, Instagram, WhatsApp, Messenger, Threads, and Meta AI. People use these apps to share content, communicate, and discover things; businesses use them to advertise and communicate with customers. Meta also sells virtual reality headsets and artificial intelligence glasses, and develops related software and services. The company reported an average of 3.60 billion daily active people across Facebook, Instagram, Messenger, and WhatsApp in June 2026 (medium confidence).

Head office: Menlo Park, California
Founded: 2004
Employees: 75,472 (June 30, 2026, high)
Listed on: Nasdaq Global Select Market
Financial year ends: December 31

Built from Meta Platforms, Inc.’s own filings with the U.S. Securities and Exchange Commission (SEC). Figures are as reported, with per-share history restated onto today’s share basis. This describes a business — it is not investment advice and not a recommendation to buy or sell anything.

Keep exploring

The themes Meta Platforms is part of, the highest-graded companies in its industry, and the companies in its sector whose grade rose recently.

The theme it is part of

Highest-graded in Internet Content and Information

Graded A or B and worth $2B or more: A first, then the largest.

All 68 graded companies in its industry

Grade rose recently in Communication Services

Rose to A or B on a filing in the last 90 days, worth $2B or more: largest first.

All grade rises