Altria Group, Inc.

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1. 1Changes in adult nicotine consumers’ preferences, spending power and product choices can reduce demand for Altria brands; the company reports cigarette and moist smokeless tobacco volume declines and competition from pouches and e-vapor products.
2. 2Government rules, enforcement, taxes and litigation can affect whether products may be made, marketed or sold. For example, NJOY ACE faced U.S. import and sales restrictions, and products without required Food and Drug Administration authorization may face enforcement.
3. 3Illicit nicotine products, especially flavored disposable e-vapor products, compete with regulated products; Altria says enforcement has not yet stopped their spread.