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1. 1If Netflix does not attract and retain members by providing content and service improvements that members value, membership revenue could be affected; viewers can choose other video, games and social media for their free time.
2. 2Rights holders may refuse to license titles on acceptable terms, while producing or licensing content can bring unforeseen costs and liabilities. Long-term content commitments can also limit financial flexibility.
3. 3Disruptions to the technology Netflix relies on—including Amazon Web Services, partner devices or its own systems—could interrupt service or expose member information or content.