Che cosa potrebbe andare storto

1. 1Changes in customer tastes or discretionary spending, and competition from coffee chains, local shops, drive-through beverage chains and convenience stores, could reduce sales.
2. 2Interruptions or higher costs for coffee, dairy, syrups, packaging or other supplies could affect the ability to serve drinks and the cost of doing so.
3. 3Expansion depends on staffing shops and running new locations successfully; labor shortages and wage increases can raise costs, and new shops may not become profitable.