Deere & Co. (DE) stock — is it a good business?

Deere & Co. (DE) stock — is it a good business? — InspectStocks

How it makes money

Large-scale farm equipment and technology33%
Small farm, utility, and turf equipment25%
Construction, roadbuilding, and forestry equipment28%
Equipment financing and other financial services13%

Shares of revenue are estimates for nine months ended August 2, 2026, not figures from a filing.

Competes with

What it sells6

Large-scale agricultural machinery
Four-wheel-drive and row-crop tractors, combines and other harvesters, cotton pickers, sugarcane machines, planters, tillage equipment, and sprayers used to grow and harvest crops.
Small agriculture and hay equipment
Specialty, utility, and compact tractors; balers; forage harvesters; hay tools; and related attachments for smaller farms, livestock operations, and high-value crops.
Lawn, utility, and golf-course equipment
Riding lawn equipment, commercial mowers, utility vehicles, and machines and tools used to maintain golf courses and other sports turf.

Show 3 more

Construction and roadbuilding machinery
Excavators, loaders, dozers, backhoes, graders, dump trucks, and Wirtgen Group machines for paving, milling, compacting, and other road work.
Forestry machinery
Skidders, harvesters, forwarders, feller bunchers, and loaders used to cut, move, and process timber.
John Deere Financial products
Loans and installment payment plans for equipment buyers, leases, credit accounts, dealer inventory financing, and extended equipment warranties.

Who buys it6

Large crop-growing businesses that buy tractors, combines, planters, sprayers, and precision farming equipment, usually through dealers.
Smaller farms, dairy and livestock producers, and growers of crops such as fruit and vegetables that buy smaller tractors, hay equipment, and related tools.
Homeowners, landscaping businesses, golf courses, and sports facilities that buy lawn, mowing, utility, and turf-maintenance equipment through dealers or, for some products, mass retailers.

Show 3 more

Construction contractors and roadbuilding companies that buy or rent earthmoving, paving, and road-maintenance machinery through dealers or company sales operations.
Forestry businesses that buy machinery for harvesting and moving timber through dealers and sales operations.
Equipment dealers that buy machines for resale and use Deere financing to fund the equipment they keep in inventory.

What it stands on, and what could break it

What the business leans on

1Independent dealers sell and service much of Deere’s equipment and provide customers with parts and support.
2Manufacturing depends on global suppliers of steel, castings, hydraulics, electronics, and other components.
3Demand for farm equipment depends on farm income, crop and livestock prices, crop yields, input costs, weather, and access to credit.
4John Deere Financial depends on funding markets to finance customer and dealer loans and leases; its equipment business is a major source of its customers.
5Connected equipment and digital tools depend on communications networks, software, and secure handling of equipment and customer data.

What could go wrong

1When farm income or confidence falls because of commodity prices, crop yields, input costs, weather, or interest rates, customers may delay buying Deere’s agricultural equipment.
2Changes in tariffs and trade rules can raise the cost of imported components and equipment, disrupt supply, or make sales across borders harder.
3A significant portion of equipment sales is financed through John Deere Financial, so weaker customer finances, higher funding costs, or changes in credit conditions can affect financing income and loan losses.

Full financial statements →

About Deere & Co.

Deere makes machinery for crop farms, smaller farms, lawns and golf courses, construction sites, road projects, and forestry work. It also sells technology that helps customers guide equipment, monitor machines, and manage farm or job-site work. Through John Deere Financial, it lends to equipment buyers and dealers and offers leases and other credit products.

Head office: Moline, Illinois
Founded: 1837
Employees: 73,100 (November 2, 2025, high)
Listed on: New York Stock Exchange
Financial year ends: First Sunday in November; fiscal year 2025 ended November 2, 2025

Built from Deere & Co.’s own filings with the U.S. Securities and Exchange Commission (SEC). Figures are as reported, with per-share history restated onto today’s share basis. This describes a business — it is not investment advice and not a recommendation to buy or sell anything.

Keep exploring

The themes Deere is part of, the highest-graded companies in its industry, and the companies in its sector whose grade rose recently.

The theme it is part of

Highest-graded in Farm and Heavy Construction Machinery

Graded A or B and worth $2B or more: A first, then the largest.

All 25 graded companies in its industry

Grade rose recently in Industrials

Rose to A or B on a filing in the last 90 days, worth $2B or more: largest first.

All grade rises

How it makes money

Large-scale farm equipment and technology33%
Small farm, utility, and turf equipment25%
Construction, roadbuilding, and forestry equipment28%
Equipment financing and other financial services13%

Shares of revenue are estimates for nine months ended August 2, 2026, not figures from a filing.

Competes with

What it sells6

Large-scale agricultural machinery
Four-wheel-drive and row-crop tractors, combines and other harvesters, cotton pickers, sugarcane machines, planters, tillage equipment, and sprayers used to grow and harvest crops.
Small agriculture and hay equipment
Specialty, utility, and compact tractors; balers; forage harvesters; hay tools; and related attachments for smaller farms, livestock operations, and high-value crops.
Lawn, utility, and golf-course equipment
Riding lawn equipment, commercial mowers, utility vehicles, and machines and tools used to maintain golf courses and other sports turf.

Show 3 more

Construction and roadbuilding machinery
Excavators, loaders, dozers, backhoes, graders, dump trucks, and Wirtgen Group machines for paving, milling, compacting, and other road work.
Forestry machinery
Skidders, harvesters, forwarders, feller bunchers, and loaders used to cut, move, and process timber.
John Deere Financial products
Loans and installment payment plans for equipment buyers, leases, credit accounts, dealer inventory financing, and extended equipment warranties.

Who buys it6

Large crop-growing businesses that buy tractors, combines, planters, sprayers, and precision farming equipment, usually through dealers.
Smaller farms, dairy and livestock producers, and growers of crops such as fruit and vegetables that buy smaller tractors, hay equipment, and related tools.
Homeowners, landscaping businesses, golf courses, and sports facilities that buy lawn, mowing, utility, and turf-maintenance equipment through dealers or, for some products, mass retailers.

Show 3 more

Construction contractors and roadbuilding companies that buy or rent earthmoving, paving, and road-maintenance machinery through dealers or company sales operations.
Forestry businesses that buy machinery for harvesting and moving timber through dealers and sales operations.
Equipment dealers that buy machines for resale and use Deere financing to fund the equipment they keep in inventory.