Built from Apple Inc.’s own filings with the SEC. Figures are as reported, with per-share history restated onto today’s share basis. This describes a business — it is not investment advice and not a recommendation to buy or sell anything.
AAPL · Nasdaq · Technology · Consumer Electronics
Next earnings: October 29, 2026
$341.07+1.5%Sep 25 close
Apple makes iPhone smartphones, Mac computers, iPad tablets, wearable devices, and digital services.
Apple designs and sells phones, computers, tablets, watches, headphones, and other devices. It also sells services such as App Store downloads, music and video subscriptions, cloud storage, advertising, repairs, and payments. Customers buy through Apple stores and its website, company sales staff, mobile carriers, and other resellers.
Shares of revenue are estimates for nine months ended June 27, 2026, not figures from a filing.
iPhone
A line of smartphones that use Apple's iOS operating system.
Mac
A line of laptop and desktop computers that use Apple's macOS operating system.
iPad
A line of multipurpose tablets that use Apple's iPadOS operating system.
Wearables, Home and Accessories
Includes Apple Watch smartwatches, AirPods and Beats headphones, Apple Vision Pro, Apple TV and HomePod devices, and accessories. Apple Vision Pro is a headset for viewing digital images in the user's surroundings.
Services
Includes App Store downloads and digital content, Apple Music and Apple TV subscriptions, iCloud storage, AppleCare support and repairs, advertising, and Apple Pay and Apple Card payment services.
Three ratings, each a percentile against the 19 companies we cover in Consumer Electronics. Deliberately kept apart rather than blended into one score — cheap, rising and well-run are three different facts, and a single number would hide which one is which.
Near the top of its industry
The most recent month is left out on purpose: returns tend to persist over 7–12 months and the newest one tends to reverse. This describes what the price has done, and says nothing about what it will do.
Below most of its industry
Yields, so higher means cheaper — a loss-making company ranks last instead of dropping out. Cheap is not the same as good: a high yield is often a price that fell for a reason. All five measures available.
1 check not reported
What management does with the money — scored on whatever the filings answer, never as a share of the total.
A description of where this company sits among its competitors, not a recommendation. Ratings updated Sep 26, 2026.
Is the business getting bigger, and does it generate real cash?