# Alphabet Inc. (GOOGL)

> Alphabet owns Google, which runs Search, YouTube, an advertising business, and paid computing and software services.

- Exchange: Nasdaq · Sector: Communication Services · Industry: Internet Content and Information
- Headquarters: Mountain View, California
- Founded: 2015 (year Alphabet was formed)
- Employees: 198,933 (June 30, 2026)
- SEC CIK: 0001652044 ([filings on EDGAR](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001652044))
- Full page: https://inspectstocks.com/stocks/googl
- Data as of: price 2026-09-25; newest filing used 2026-07-23; latest fiscal period ended 2026-06-30

## Grade

**C+** on the growth-and-cash rubric, 3 of 5 checks passed.

| Check | Result | Now | Before |
| --- | --- | --- | --- |
| Revenue growing overall | passed | $445.9B | $289.5B |
| Revenue growing recently | passed | $445.9B | $402.8B |
| Free cash flow positive | passed | $53.3B |  |
| Free cash flow growing overall | failed | $53.3B | $71.1B |
| Free cash flow growing recently | failed | $53.3B | $73.3B |

Business quality (the + / − mark): 6 of 6 checks passed.

| Check | Result | Now | Before |
| --- | --- | --- | --- |
| Profitable | passed | 54.8% |  |
| Healthy profit margin | passed | 54.8% |  |
| Strong operating margin | passed | 33.1% |  |
| Good return on equity | passed | 58.8% |  |
| Debt under control | passed | 0.16 |  |
| Turns sales into cash | passed | 11.9% |  |

How the grade works: the letter counts failed checks (none → A, one → B, two → C, three → D, four or more → F). It is built from SEC filings only — the share price never enters it — and describes the business, not whether the stock is worth buying.

## Key figures

In US dollars, as filed.

| Measure | Value |
| --- | --- |
| Revenue, trailing twelve months | $445.9B |
| Net income, trailing twelve months | $244.2B |
| Free cash flow, trailing twelve months | $53.3B |
| Net margin | 54.8% |
| Operating margin | 33.1% |
| Return on equity | 58.8% |
| Debt to equity | 0.16 |
| Diluted EPS, trailing twelve months | $19.91 |
| Share price | $343.92 |
| Market value | $4.22T |
| Price / earnings | 17.3x |
| Price / sales | 9.5x |

## What the business does

Alphabet is a group of businesses, with Google as its largest. Google helps people find information and watch videos, sells advertising on its services and partner sites, and charges businesses for computing, data, security, and workplace software. It also sells subscriptions and devices, and invests in businesses such as Waymo, which provides paid driverless rides.

### How it makes money

- **Google Search and other advertising** (52.8% (three months ended June 30, 2026)) — Advertisers pay to show ads on Google Search and other Google services, including Gmail, Maps, and Play. Search ads can be charged when people click them.
- **YouTube advertising** (9.2% (three months ended June 30, 2026)) — Advertisers pay to show video and other ads to YouTube viewers.
- **Google Network advertising** (6.1% (three months ended June 30, 2026)) — Advertisers pay for ads shown on partner websites and apps; Google shares much of this revenue with those partners.
- **Subscriptions, apps, in-app purchases, and devices** (10.8% (three months ended June 30, 2026)) — People pay for services such as YouTube subscriptions and Google One, buy apps and in-app items through Google Play, and purchase Pixel devices.
- **Google Cloud** (20.7% (three months ended June 30, 2026)) — Businesses pay according to their use of computing and other cloud services, or through subscriptions for software such as Google Workspace. Google also began recognizing revenue from sales of Tensor Processing Unit systems to customers.

### Products

- **Google Search** — A service for finding information on the web, including answers and summaries generated with artificial intelligence.
- **YouTube** — A service for watching and sharing videos, including short videos, shows, and live or recorded content.
- **Google Cloud** — Computing services businesses can use to run software, store and analyze data, develop artificial intelligence, and protect systems.
- **Google Workspace** — Workplace software for email, documents, spreadsheets, calendars, file storage, and video meetings.
- **Gemini** — Google’s artificial intelligence models and related tools, used in Google products and made available to developers and business customers.
- **Pixel devices** — Google-branded consumer devices, including phones and watches.

### Customers

- Advertisers and their agencies buy campaigns to reach people on Google Search, YouTube, and partner websites and apps.
- Businesses and government organizations pay for Google Cloud computing, security, data services, and workplace software, either by use or subscription.
- People pay for YouTube and Google One subscriptions, buy apps and in-app items through Google Play, and purchase Pixel devices.
- App developers sell apps and in-app items through Google Play, which collects fees on platform sales.

### Competitors

- Microsoft (MSFT) — Search and advertising, cloud computing, workplace software, and artificial intelligence products.
- Amazon (AMZN) — Online advertising, cloud computing, video services, and digital content.
- Meta Platforms (META) — Online advertising, video, and social services that people use to find products and information.
- Apple (AAPL) — Consumer devices, mobile software, digital services, and advertising.
- ByteDance — Online advertising and video services through businesses including TikTok.
- OpenAI — Artificial intelligence models and products used by consumers, developers, and businesses.

### What it depends on

- A large share of revenue comes from advertising, so the business depends on advertisers continuing to spend and on ads remaining useful and visible to users.
- Google relies on browser providers, mobile carriers, device makers, and software developers to distribute its search access points and other services; it pays some of these partners.
- Its services depend on data centers, servers, network equipment, electricity, and other technical infrastructure, including equipment from suppliers.
- YouTube depends on creators and licensed content providers for videos and other content; payments to some content providers vary with viewing, subscriptions, or agreed fees.
- Google’s services depend on people and businesses having continued access to the internet.

### What could go wrong

- Reduced advertiser spending, changes in online advertising, or technology that blocks ads or limits ad personalization could reduce advertising revenue.
- Intense competition and rapid changes in search, artificial intelligence, cloud computing, devices, and video could make Google’s products less useful to users or customers.
- Changing laws and government enforcement around competition, privacy, artificial intelligence, and online content could require changes to products and business practices or result in fines and legal costs.

## More on this company

- [Overview](https://inspectstocks.com/stocks/googl)
- [Financial statements](https://inspectstocks.com/stocks/googl/financials)
- [Competitors](https://inspectstocks.com/stocks/googl/peers)
- [Earnings](https://inspectstocks.com/stocks/googl/earnings)

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Source: InspectStocks, built from the company’s own SEC filings. This describes a business — it is not investment advice and not a recommendation to buy or sell anything.