# Salesforce, Inc. (CRM)

> Salesforce sells subscription software for managing customer relationships, sales, service, marketing, data, workplace messaging, and automated business tasks.

- Exchange: New York Stock Exchange · Sector: Technology · Industry: Software Application
- Headquarters: San Francisco, California
- Founded: 1999
- Employees: 83,334 (January 31, 2026)
- SEC CIK: 0001108524 ([filings on EDGAR](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001108524))
- Full page: https://inspectstocks.com/stocks/crm
- Data as of: price 2026-09-25; newest filing used 2026-08-27; latest fiscal period ended 2026-07-31

## Grade

**A+** on the growth-and-cash rubric, 5 of 5 checks passed.

| Check | Result | Now | Before |
| --- | --- | --- | --- |
| Revenue growing overall | passed | $43.9B | $33.1B |
| Revenue growing recently | passed | $43.9B | $41.5B |
| Free cash flow positive | passed | $15.2B |  |
| Free cash flow growing overall | passed | $15.2B | $7.6B |
| Free cash flow growing recently | passed | $15.2B | $14.4B |

Business quality (the + / − mark): 6 of 6 checks passed.

| Check | Result | Now | Before |
| --- | --- | --- | --- |
| Profitable | passed | 22.0% |  |
| Healthy profit margin | passed | 22.0% |  |
| Strong operating margin | passed | 19.9% |  |
| Good return on equity | passed | 16.3% |  |
| Debt under control | passed | 0.30 |  |
| Turns sales into cash | passed | 34.5% |  |

How the grade works: the letter counts failed checks (none → A, one → B, two → C, three → D, four or more → F). It is built from SEC filings only — the share price never enters it — and describes the business, not whether the stock is worth buying.

## Key figures

In US dollars, as filed.

| Measure | Value |
| --- | --- |
| Revenue, trailing twelve months | $43.9B |
| Net income, trailing twelve months | $9.7B |
| Free cash flow, trailing twelve months | $15.2B |
| Net margin | 22.0% |
| Operating margin | 19.9% |
| Return on equity | 16.3% |
| Debt to equity | 0.30 |
| Diluted EPS, trailing twelve months | $10.97 |
| Share price | $234.02 |
| Market value | $192.6B |
| Price / earnings | 21.3x |
| Price / sales | 4.4x |

## What the business does

Salesforce sells customer relationship management (CRM) software that helps companies track customers and manage sales, customer service, marketing, and commerce. Its products also include workplace messaging, tools for connecting and analyzing business data, and artificial intelligence (AI) agents that can carry out tasks using company information and rules. Customers mainly pay subscription fees, usually billed in advance, and buy directly from Salesforce or through partners.

### How it makes money

- **Agentforce Apps** (62.7% of revenue (six months ended July 31, 2026)) — Companies pay mainly for subscriptions to sales, service, marketing, commerce, and Slack products; subscription bills are generally sent in advance and revenue is recognized over the contract period.
- **Data 360, Headless Platform, and Other** (32.5% of revenue (six months ended July 31, 2026)) — Customers pay subscription fees for data management, platform, integration, analytics, and related products. Most subscription revenue is billed in advance and recognized over the contract period.
- **Professional services and other** (4.7% of revenue (six months ended July 31, 2026)) — Customers pay for services such as help planning and implementing Salesforce products; this revenue is separate from subscription and support fees.

### Products

- **Agentforce Sales** — Software for sales teams to manage prospects, customer accounts, sales activity, forecasts, and partner relationships, with AI agents that can assist with sales tasks.
- **Agentforce Service** — Software for customer support, employee and information technology service, and field-service teams to handle requests, cases, schedules, and jobs.
- **Agentforce 360 Platform, Data 360, Informatica, and Agentforce** — Tools for building and running business applications and AI agents, connecting and organizing company data, and setting rules for how agents can use that data and take action.
- **Slack** — Workplace messaging and collaboration software for conversations, file sharing, search, and working with Salesforce applications and agents.
- **Agentforce Marketing and Agentforce Commerce** — Software for managing customer marketing, campaigns, online shopping, product information, and personalized customer interactions.
- **MuleSoft and Tableau** — MuleSoft connects data and software systems and helps automate tasks across them; Tableau turns data into charts and analysis that people can use to make decisions.

### Customers

- Companies of many sizes and industries buy subscriptions, primarily through Salesforce's direct sales teams and also through sales partners and self-service options.
- Sales, service, marketing, commerce, and information technology teams use the products to manage customer records, handle requests, run campaigns, sell online, and connect business systems.
- Government agencies and companies in fields such as financial services, healthcare, life sciences, manufacturing, and automotive can buy products designed for their industry's needs.
- Software developers and software vendors can build applications that work with Salesforce products and sell them through Salesforce's AppExchange marketplace or directly.

### Competitors

- ServiceNow (NOW) — Information technology service-management software; Salesforce's chief executive mentioned customers switching from ServiceNow to Salesforce's IT service product.
- Veeva Systems (VEEV) — Software for life-sciences companies; Salesforce's chief executive mentioned pharmaceutical customers moving from Veeva to Salesforce's life-sciences products.
- Microsoft (MSFT) — Business software, customer-management applications, and workplace collaboration tools.
- Oracle (ORCL) — Business applications and cloud software used by companies to manage customer and business operations.

### What it depends on

- Delivering its cloud services relies in part on third-party cloud-computing providers, data-center facilities, hardware and software vendors, and internet infrastructure.
- Some sales and product delivery depend on consulting partners, system integrators, and developers who build or implement applications that work with Salesforce products.
- Subscription revenue depends on customers renewing contracts; the company says it has no material dependence on a specific product, service, or customer group.

### What could go wrong

- Service outages or interruptions involving Salesforce systems, third-party data centers, cloud providers, or internet infrastructure could prevent customers from using its services and lead to liability.
- Rapid changes in business software and AI, along with competition from established vendors and newer companies, could make it harder for Salesforce to keep its products current or sell and integrate new products.
- Privacy, data-protection, AI, cross-border data, and industry-specific rules may limit how customers use Salesforce products or require added compliance work; problems involving data or AI could also result in legal claims or harm to the company's reputation.

## More on this company

- [Overview](https://inspectstocks.com/stocks/crm)
- [Financial statements](https://inspectstocks.com/stocks/crm/financials)
- [Competitors](https://inspectstocks.com/stocks/crm/peers)
- [Earnings](https://inspectstocks.com/stocks/crm/earnings)

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Source: InspectStocks, built from the company’s own SEC filings. This describes a business — it is not investment advice and not a recommendation to buy or sell anything.